(DE-FI) Model Incubator: Scout. Develop. Place. Repeat.
About the (DE-FI) Model Incubator
For the first time since the pandemic 2018, the (DE-FI) Model Incubator returned during (DE-FI) Fashion Week, September 20, 2025. And we’re not here for playtime, runway games, or social media clout. We’re here for career advancement. While others are handing out empty titles and recycled fashion show slots, we’re providing real-world training, industry access, and long-term advancement.
The Birthplace of Tomorrow's Fashion Stars
The (DE-FI) Model Incubator is Dayton and Cincinnati’s premier training ground for aspiring models. Our program blends professional development, runway coaching, portfolio building, and industry networking to prepare models for national and international career advancement. Whether you’re seeking commercial, editorial, or runway work, we provide the tools, mentorship, and connections to help you thrive...and we do it free of charge in exchange for you volunteering in your community for a good cause.
There's a difference between opportunity and elevation; (DE-FI) Models specializes in the latter. If you’re ready to stop playing dress-up and start building a future as a professional model, request your invitation today. We’re not your typical modeling group that you find in social media groups; (DE-FI) Models is a boutique model incubator dedicated to scouting, developing, and placing models worldwide. We're the birthplace of tomorrow's fashion stars, providing personalized support that you won’t find anywhere else. And let’s be clear; the (DE-FI) Model Incubator is NOT a modeling school. We don't even charge you for our services, instead, we ask that you pour back into your community in the same manner that we've poured into you.
The (DE-FI) Model Incubator prepares aspiring models to get signed to major agencies and succeed in larger markets.
We go far beyond posing and portfolios. We develop models from a holistic standpoint, mentally, emotionally, professionally, and physically. From knowing your worth and embracing your inner beauty, to surrounding yourself with the right people and navigating the industry’s darker temptations, staying clean, staying sober, and staying focused we prepare you to thrive where others struggle. Because true success in top markets starts in the mind. Check out videos from our model incubator modules HERE.
We also focus heavily on the business of fashion and modeling, understanding contracts, protecting your image, and managing your career with intention. Whether your path leads to agency representation or independent opportunities, we equip you with the tools to not just get in the room but own it.
And here’s something you don’t hear enough; we’re not going to waste your time (or money) on a bunch of styled photoshoots that may look good on social media but do absolutely nothing for your modeling career. Most top agencies will discard a model’s existing portfolio upon signing, rebuilding it to meet current industry standards and brand alignment. That’s why we do not recommend investing in a portfolio unless you’re already signed.
The (DE-FI) Legacy: Over a Decade of Excellence
As part of our "Crown Jewel," the Dayton Emerging Fashion Incubator (DE-FI), we’ve built a reputation as the premier fashion incubator in the U.S. Over the past decade, we’ve:
- Launched Careers: Over 1,000 models, designers, and creatives have begun their journeys with us.
- Walked Global Runways: From Milan to New York to Paris, our models have graced the catwalks for designers like Versace, Kanye West, Saint Jesus, and more.
- Featured in Campaigns: Our talent has been seen in ads for Nike, Michael Kors, Marc Jacobs, ASOS, Nine West, and beyond.
- Appeared in Media: From Vogue to InStyle, from national commercials to primetime TV and film, our alumni are making waves across the industry.
What Sets (DE-FI) Models Apart?
We don’t operate like the cattle-call agencies or model troupes you’ll find elsewhere. While many agencies in Ohio sign every model who walks through their doors just to collect fees, we’re different.
The Cattle-Call Problem
Many smaller agencies prey on the dreams of aspiring models, charging website fees and locking them into contracts without providing the support or development they need to succeed. These agencies rarely, if ever, book their models or place them into larger markets, wasting time and energy while profiting off their hopes.
The (DE-FI) Difference
We’re selective, not exploitative. At our very first open call, only 14 out of 40+ attendees received callbacks, and 7 were added to our incubator. Why? Because we prioritize quality over quantity. Our goal isn’t to collect fees; it’s to provide legitimate advancement opportunities, fully develop and elevate our models, and ensure that they receive the one-on-one attention they deserve.
Transparency Is Key
We’ll never sugarcoat the reality of the modeling industry. It’s competitive, it’s tough, and it’s not always glamorous. Rejection happens daily...99% of the time. But we’re here to lay the foundation, provide the support, and give you the tools to help you and your family decide if this is the right path for you.
Our Commitment to You
At the (DE-FI) Model Incubator, we:
- Develop Talent: Personalized coaching to help you succeed.
- Offer Accessibility: One-on-one guidance in a fast-paced, ever-changing industry.
- Provide Opportunities: Whether it’s runway shows with the right people in the audience or placements in larger markets, we open doors for you.
- Focus on You: Your success is our mission; not lining our pockets or social media clout.
No Catch, Just Real Advancement
You don’t have to go through our incubator to get signed but once you are signed, agencies expect you to be ready. They often don’t have time to teach you the basics or prepare you for the business. That’s what we’re here for. Make your mistakes with us. Learn with us. Grow with us.
In fact, we’ve compiled a list of tips and resources below to help you navigate how to submit directly to agencies and what to be prepared for.Because in this industry, talent and looks gets noticed but readiness gets signed. But no matter your path, one truth remains: looks may get you in the door, but mindset and business acumen keep you in the game. That’s why we’ve provided FREE Modeling Tips to help you start your career independently. But if you’re ready to work hard, stay disciplined, and make the sacrifices this industry requires, we’re here to help.
Before You Start
Read this page thoroughly and make sure you understand the level of commitment, communication, and discipline required to succeed. Modeling isn’t just about the look; it’s about the work ethic. A strong support system is crucial, especially in an industry where rejection is the norm.
Ready to take the first step? Explore Modeling 101 below and discover what it takes to thrive.
(DE-FI) Models: Modeling 101
Rule #1: SAFETY ALWAYS COMES FIRST
So You Wanna Be A Model?
So You Wanna Be A Model Huh?? Are You ready to put in work? Are you ready for rejection? Do you have more than just a pretty face and killer walk? Are you business minded and not just looking to be social media famous?
(DE-FI) Models is committed to protecting the safety, personal information, images, and well-being of our models and those wanting to become a model. We pride ourselves on our professionalism, transparency, and authenticity and believe it is important to advise models of the legitimate dangers that lurk within the fashion industry. Please be careful when dealing with individuals who contact you online through social media or via email. Please be aware that there are individuals who will prey on your modeling ambitions by impersonating agents or other modeling organizations and contact you directly, please take the necessary precautions including:
- Always independently verify the identity of any individual claiming to be a representative of an agency or organization.
- Legitimate modeling agencies may contact you through a social media application or through email…PAY ATTENTION TO THE EMAIL ADDRESS AND SOCIAL MEDIA HANDLES. For example, legit agencies WILL NOT contact you from a gmail, msn, aol and etc. account. When in doubt go to the agency’s website to confirm their email address AND Social Media Handles to know if it is a legitimate interaction.
- Legitimate agencies NEVER request photos in the nude or lingerie MOST legitimate agencies and organizations DO NOT conduct interviews using Facetime, Skype, and etc.
- When using apps to book a job, DO YOUR RESEARCH! Model apps are awesome for freelance models and in some cases you pay less in commission than you would if you were signed with a legit agency. #ReadingIsFundamental
(DE-FI) Global INC: (DE-FI) Models Agency
(DE-FI) Models: Modeling 101
Rule #2 : Put Your Wallet Away
The Golden Rule of Modeling: Never pay an agency to represent you and sure as hell don't pay an organization to be in their show or represent a brand, and no, you don't need to buy a book! If they are asking for an upfront fee to cover their production cost or must pay for unsold tickets…RUN!!!!
It’s that simple, it is NOT the models responsibility to make sure that their show goes on and that their expenses are covered. Legit fashion weeks/organization (regional, national, or internationally known) never charge models to participate in their events. #Period
It does not cost money to sign with a legitimate agency. Legit agencies are paid commission, meaning you MUST be paid for work that you do before they EVER are paid a dime. While agency laws vary from state to state most legal limits are 20% meaning if your agency books you on a job and you are paid $500 your agency receives $100. In smaller markets like Dayton, you may be required to pay for your own portfolio, but we’ll touch on that in a few more tips. #WeSaidWhatWeSaid
"You should start with modeling school!" Said no legit agent ever! Modeling School are a waste of time and money. No respectable or legitimate agency HAS EVER recommended a modeling school for aspiring models. Do not be talked into taking the classes to get images for your portfolio either because the images that you receive from a modeling school will NOT be useful for legitimate agencies, you will be told to throw them away and start a new portfolio designed around your newly rebranded image. Besides, almost every Modeling School in Ohio and parts of Indiana, Illinois, and Wisconsin have reached out to (DE-FI) to see if we'd be willing to work with their models. In short... #JustSayNoToModelingSchools
Model Conventions can be legit AND COSTLY! Truth be told, legit agencies do participate in Modeling Conventions. The key is DOING YOUR RESEARCH DO NOT MORTGAGE YOUR HOME TO ATTEND ONE OF THESE CONVENTIONS they can cost anywhere from $500 to $10,000. Yes, these conventions can be fun, however, out of the sometimes week long conventions, only one day is really needed and that’s the day that you meet the agents. If it cost more than $500 it’s not worth it, create a budget, find out how much it would cost you to travel to Chicago, New York City, or Los Angeles and visit the same agencies in person for their FREE Open calls. Which during COVID-19 most agencies are only accepting online submissions at the time.
Keeping in mind that if you did NOT receive a callback after you’ve tried Tip # 4 and #5 free of charge, you need to become more realistic about your future in the industry. If that’s not enough, DO YOUR RESEARCH, how many models can you find that were “Discovered” at a modeling convention? Last but not least, Do NOT Go out and spend hundreds or thousands of dollars on photos for your portfolio IF YOU ARE NOT ALREADY SIGNED TO AN AGENCY!! Aspiring models do NOT need to have professional images to be considered by LEGIT Agencies!!
Things to remember when taking images for agency submission:
1. Keep it simple use your cellphone camera
2. Do NOT wear Makeup
3. Have your hair pulled back
4. Do NOT wear prints or logos on your clothing
5. Visit the agencies website for specific details on what kinds of images are required for submission.
(DE-FI) Models: Modeling 101 Rule #3 Agency Submission Photo
The Full Body
Legit agencies have a clear set of directions on their website of image submission criteria. AGAIN Images DO NOT need to be professional, this image of (DE-FI) Model Alum and 2017 Cover Model for (DE-FI)ance Magazine Sarah was taken via cellphone by (DE-FI) Owner/Director Caressa L. Brown! Most agencies only request 3-4 images. (1) head
Legit agencies have a clear set of directions on their website of image submission criteria. AGAIN Images DO NOT need to be professional, this image of (DE-FI) Model Alum and 2017 Cover Model for (DE-FI)ance Magazine Sarah was taken via cellphone by (DE-FI) Owner/Director Caressa L. Brown! Most agencies only request 3-4 images. (1) head shot, (1) full body shot, (1) 3/4 profile image, and (1) shoulder up forward image.
The Head Shot
(DE-FI) Model Alum Sarah shows us how to take the perfect head shot. Please note you should never wear makeup and your hair should always be pulled back and preferably in a ponytail. (Image taken with a cellphone)
3/4 Profile
Your shoulders should be turn slightly for this image which is not depicted here, however, the general idea is to get an angled side view of your face. (Note: Many agencies may request a 3/4 Profile image which is taken from the waist up. (Image taken with a cellphone)
Taking Measurements
After you've submitted your images to the agency, if they are interested, they will contact you to get additional information. They WILL more than likely request this next group of images to be taken in a (2) piece swimsuit. Where you will be given specific details of how to take your measurements along with taking a picture of your meas
After you've submitted your images to the agency, if they are interested, they will contact you to get additional information. They WILL more than likely request this next group of images to be taken in a (2) piece swimsuit. Where you will be given specific details of how to take your measurements along with taking a picture of your measurements.
You will NEVER be asked by a legit agency to take these images in lingerie or naked! This information is request to confirm that the measurements that you sent on your application are correct and that your images are current.
All legit agencies will correspond with you via the official email address for example JaneDoe@fordmodels.com or JohnSmith@imgmodels.com. They will not send you an email from a gmail.com or aol.com address. When in doubt go to their website get the phone number and call for confirmation.
(DE-FI) Models: Modeling 101
Rule #4: Find the Right Agency/Market
Once you've snapped those agency submission images with your cell phone camera. Now you have to decide what is the best market for you!
- Female at least 5'7 and Males at least 5'9 look for agencies in the Miami, Florida market.
- Female's at least 5'8 and Male's at least 6'0 look for agencies Dallas, TX or Los Angeles, CA.
- Female's at least 5'9 and Male's 5'11 look for agencies Chicago, IL
- Female's at least 5'10 and Male's at least 5'11 look for agencies in New York, NY.
Other FAQ, if you are at least 16years old and under 5'7 odds are you will not be signed to a modeling agency however...you very well could become the next Kate Moss who. But if you can't cut it as a model, acting may be your true calling and to be completely honest with you, in Ohio, odds are you will get more acting jobs than modeling jobs.
It is important that you do your research first and DO NOT be afraid to ask questions. Most of the agencies in these markets do represent children again you MUST do your research because some agencies will require that the child live within 40 miles of the agency to be represented.
So, You've Followed the First 2 Rules and You're Still Not Signed...Now What? You Have Two Options:
- Resubmit your images to the agencies in the major markets every 6 months.
- Find a local Mother Agency in smaller markets...like (cough cough) (DE-FI) Models Agency. What's a Mother Agency you ask? A mother agent or agency is usually the first modeling agency you begin working with when you start your modeling career. A mother agent can also be a scout that discovered you and helped you get your start (Hint hint...that's what we do!)
Again doing your research is important, many states, Ohio included have very lax laws surrounding the fashion and entertainment industries which put aspiring talent at risk.
(DE-FI) Global INC: (DE-FI) Models Agency
(DE-FI) Models: Modeling 101
Rule # 6: Once Signed, NOW It's Time to Build Your Portfolio!
Unless you are an established model and well known in the larger markets, odds are all of your old images will be useless for your new agency they will require you to start a new portfolio because they will re-brand you, give you a makeover, and promote you as a "Fresh Face".
Your agency will recommend photographers for you. Depending on the agency and/or market the agency MAY pay up front for your pics BUT please understand once you begin receiving paid work, you MUST reimburse your agency for the images and those monies will be taken out of your pay check on top of the commission. Agencies in smaller markets like Ohio MAY require the model to pay for their images because there is not enough paid work in that market.
In short, before you cough up hundreds or thousands of dollars for a photographer, ESPECIALLY if you decide to NOT use the photographers recommend by your agency...Ask your selected photographer for their portfolio, schedule a meeting with your agency and the photographer to make sure everyone is on the same page. There is nothing worse than spending hundreds or even thousands of dollars on a portfolio and having your agency throw it away because the images are not useful.
Rule # 7: Agencies and Clients Want BUSINESS MINDED MODELS
We have an entire list of models, photographers, designers, stylists, etc. that we refuse to ever work with again due to lack of professionalism, not being dependable, having poor attitudes, and not being coachable, just to name a few.
As frivolous and vain as this industry may seem, the beautiful picture and 30 second strut on the catwalk is just the surface. This is a $900 Billion a year industry and business minded models are successful models!
Rules to live by:
- Be on time, if you're going to be late even if it's just a few minutes, be courteous and call. If you are not going to make it notify the correct person and follow the communication process that has been implemented.
- Listen, make sure you are truly understanding what is being said. We all know that what is being said vs what is heard can often be two different things. So before you storm off in anger or disappointment, ask clarifying questions to make sure you are on the same page.
- Go where you are told to go, if you are supposed to be at an Open call or Go-See at 11a, don't go site seeing or go hanging with your friends. You'll never book a job by skipping out on opportunities that someone has arranged for you.
- Watch the company that you keep! Not everyone is going to be your friend even if they are smiling in your face and call you friend. Some people will attach themselves to you to try and gain access to opportunities that they may not have otherwise had and others are there simply to distract you from pursuing your dreams or to keep you in a place where they are comfortable seeing you.
Rule # 8: Understanding The Process of Open Calls and Casting Calls
Know The Difference
Do you Know the Difference Between an Open Call and a Casting Call?
Open Calls (sometimes referred to as Go-Sees, are simply interviews and mini-meetings between you and the potential client or agency for them to see if and how you may qualify for the opening they need filled. They usually take place during a specific time that the agency/organization sets aside (generally once a week) to see new talent, who are permitted to just walk in without an appointment or prior comp card submission. This is most common for the fashion agencies/organizations in larger markets like New York, Chicago, Miami, and Los Angeles.
Much like with a resume, they look over your portfolio and comp card to get an overview of your previous experience and abilities. (PLEASE NOTE: Professional Images are NOT required for legitimate agency Open Calls. Please visit the agencies/organizations website for details on what is required) After a few questions they may take head shots or a few photos for their reference. If they are interested in getting to know you better or signing you, you will get a call back.
Casting Calls are a pre-production process for selecting a certain model for either a print or runway experience. Think of this as a series of auditions held in order to find a suitable candidate.
(DE-FI) Models: Stands Against Human Trafficking in Fashion
Shattering Illusions. Protecting Dreams. Report Suspected Human Trafficking
The fashion industry isn’t all glitz and glamour. Beneath its sparkling surface lies an ugly and dangerous reality—human trafficking. With an estimated 170 million children engaged in child labor to produce textiles and garments, the industry thrives on exploitation. Models, too, are vulnerable, often lured by false promises and manipulated into situations of abuse and trafficking.
At (DE-FI) Models, we refuse to ignore these realities. Education and empowerment are our weapons of choice to protect our talent and dismantle the systems that prey on ignorance and excitement.
The Truth About Trafficking in Fashion
Human trafficking isn’t always violent abductions. Often, it’s far more insidious—built on grooming, manipulation, and deception. Traffickers prey on trust and ambition, luring victims with promises of fame, wealth, and opportunities. The grooming process, which establishes trust through false promises, can feel eerily similar to the traditional modeling development process.
Models are especially vulnerable to another form of trafficking: debt bondage. Legitimate practices like agency-covered travel or model apartments can be weaponized by traffickers, trapping unsuspecting models under growing debts they can never repay.
The allure of glamorous lifestyles, amplified by social media, only deepens the trap. For vulnerable individuals in poverty, modeling can seem like a golden ticket—making them easy prey for traffickers promising a better life.
Our Commitment to Protecting Talent
At (DE-FI) Models, we take a bold, proactive stance to protect our models:
1. Mandatory Model Talk Series: Workshops on human trafficking and sexual harassment are required for all signed models. These sessions, led by experts like the Montgomery County Sheriff’s Human Trafficking Taskforce, teach how to recognize, report, and combat predatory practices.
2. Empowering Through Education Essential Training: We don’t just focus on runway skills. Our training includes:
- Navigating the Dangers of Human Trafficking
Led by the Montgomery County Human Trafficking Taskforce, this workshop addresses the real and immediate risks of human trafficking in the fashion industry. Learn how to recognize signs, protect yourself, and report suspicious activities. - Combating Sexual Harassment
Guided by a State of Ohio Civil Rights Investigator, this session empowers models to identify, combat, and overcome predatory behaviors. Learn to recognize red flags, protect your boundaries, and take action. You can safely and anonymously report any inappropriate conduct experienced during your modeling journey. - Building a Strong Foundation
Develop your self-worth, health, and wellness with tools to build a resilient and balanced foundation for a thriving career. - Recognizing the Value of a Support System
Understand the importance of having a healthy and reliable support network to guide and sustain you through the highs and lows of the industry. - Mastering Contracts, Releases, and Agreements
Learn to navigate the legal side of modeling with state law reviews, contract negotiation strategies, and insights into industry-standard agreements to protect your interests. - Perfecting Posing and RunwayTechniques
Discover the art of lighting, posing, and runway performance—because in modeling, it’s not about you; it’s about the product. - Owning the Catwalk
Develop your signature walk, refine submission materials, and learn best practices for agency selections and casting calls to stand out in a competitive market.
This comprehensive training is designed to equip models with the knowledge, skills, and confidence they need to navigate a challenging industry while protecting their well-being and staying true to their goals.
Taking Action Against Exploitation
Models in Ohio face unique risks due to a lack of comprehensive protections under state law. Through our anonymous reporting system, we provide a safe space to address:
- Vague accounting practices.
- One-sided contracts.
- Payment delays.
- Non-responsive representation.
- Instances of harassment, abuse, or inappropriate conduct.
This data not only helps individual models but also informs our advocacy for legislation to protect models and entertainment talent statewide.
No Tolerance for Abuse
Sexual harassment, abuse, and exploitation are not part of the process—they’re illegal. No model should ever feel pressured into uncomfortable situations. We’re here to support, empower, and fight for a safer, more ethical industry.
Resources and Reporting
If you or someone you know is experiencing human trafficking or inappropriate conduct:
Montgomery County Sheriff’s Human Trafficking Taskforce: 937-225-4357 or humantrafficking@mcohiosheriff.org.
National Human Trafficking Hotline: 1-888-373-7888.
For legal assistance, visit:
Additional Resources:
Equal Employment Opportunity Commission.
Fashion Week of Cincinnati...You're on Deck!
The inaugural Fashion Week of Cincinnati is here and we’re doing things differently. This isn’t a traditional runway-heavy fashion week. This is the foundational year that's taking a bold, unorthodox step toward amplifying Cincinnati’s incredible fashion talent and laying the groundwork for what’s to come.
We’re building bridges, elevating voices, and weaving together the fabric of the industry one designer, collaboration, and one moment at a time.
Invitation requests are now open. Space is limited, and this is where it all begins.
Be part of the foundation.